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Easy Driver

Mercedes-Benz
Mercedes AMG GT C Roadster
2017

Germany’s first Super Bowl ad.

Shooting our Super Bowl commercial with the Coen Brothers, starring Peter Fonda and featuring the original Steppenwolf track “Born to be Wild” was a true hell of a ride. But it really paid off: the story written in Berlin even reached the top 3 of the most favourite spots in rankings including Advertising Age and Google.

Watch the film.

antoni touches down in Houston.

The commercial was a smash that it even reached the top 3 of the most favourite spots in rankings. To celebrate the occasion, we sent one of our very own art directors to see the game live in Houston, Texas. And yes, Matthias takes full credit for cheering the Patriots to the largest comeback in Super Bowl history.