Hey, Mercedes!
The new A-Class with MBUX is the first car using technology that adapts to you and your needs. The global launch film celebrates the individuality of our drivers with a fun rollercoaster of people and stories - including Nicki Minaj riding shotgun.
Eye candy.
Bright colours and strong characters define the stills of the campaign. A vibrant editorial approach that blends fashion, tech, and car photography in a fresh new way.
Pop culture.
Along with tailor-made posts and stories, three online videos reveal the human observations behind the technologies of the new A-Class. Our social content was further enriched by Nicki´s and Mercedes-Benz´s fans, who used our assets to create their own memes, artworks, hashtags, and edits.
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Instincts
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Touch
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Habits
Made for you. And you. And you.
Simple, minimal and elegantly designed. Sounds like a smartphone, right? The website for the A-Class introduces the car as the latest must-have gadget, addressing a young and digital-savvy audience.