Justify nothing
Show courage.
Young parents often have to justify themselves; for leaving parties too early, having bags under
their eyes, even driving a car that makes sense - just like the all-new B-Class.
But the truth is, it’s the 21st century and they don’t need to justify themselves to anyone. Not to
their friends, not to their families and especially not to a random lady in a grocery store.
Be proud of it.
Be proud of it.
This campaign includes a series of print motives, TVCs and product films that show
the stuff young parents still feel they have to justify to others, while illustrating
everything the all-new B-Class has to offer.