Mercedes, recharged.
This is for a new generation.
Electric mobility is on the rise. With the launch of its first all-electric compact car EQA, Mercedes-Benz is taking the next step into the new electric age – and we are part of the journey.
Our campaign for the EQA isn’t just the launch of a new vehicle: It’s the first touch of a global brand campaign under the new luxury positioning for the electric sub-brand EQ.
New era, new design.
New era, new design.
As part of our campaign, we developed a more iconic and progressive brand identity for the entire electric sub-brand EQ. In the future, our new design will be used globally for all EQ-models to permanently change the perception of the brand.
Reach: everywhere.
Reach: everywhere.
Our campaign shows how far electric mobility can go. It runs internationally in all kinds of formats for TV, Social-Media, OOH, CRM and events. All to create a buzz for Mercedes-Benz new electric compact car: The EQA.